Motorcycle helmet safety launch to address quarter of Mexico road deaths

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A special event, including F1 star Sergio 'Checo' Pérez, was held in Mexico City to promote motorcycle helmet safety awareness, build local support, and encourage helmet standards as part of the Fédération Internationale de l'Automobile’s Safe & Affordable Helmet Programme with the support of the FIA Foundation as well as Instituto de Políticas para el Transporte y el Desarrollo (ITDP), the Keep Fighting Foundation, and ANA Automóvil Club A. C.

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